Feature Spirit Ltd is the company behind the brand Noveltea.
The Noveltea brand was founded in the UK by two Germans who found their passion in tea and spirits. They participated in a famous German start-up show, with Noveltea, after their success in the UK, and then sold their products in Germany.
During the pandemic, the former owners of this incredible drink encountered significant financial challenges that eventually led to their liquidation. Nevertheless, the inherent value and remarkable potential of this exceptional product remained. In acknowledgment of its enduring charm, a new ownership team has enthusiastically taken the reins. Fuelled by a profound dedication to upholding the product's legacy while injecting it with new ideas and resources, the relaunch is poised to exemplify resilience and innovation
What's in the bottle?
Noveltea is the world's first pre-mixed and ready-to-drink alcoholic tea. It contains 15 percent alcohol by volume and can be drunk neat, over ice, as a long drink, or a cocktail.
Discover Noveltea in the blends of Whisky & Oolong Tea, Rum & Green Mint Tea, and Gin & Earl Grey Tea.
In addition to the classic Noveltea blends, we have developed a gin with over 30 botanicals, including various tea distillates. It is perfect for long drinks or cocktails. Have you ever tried a Noveltea Gin & Tonic?
Gin & Earl Grey Tea:
This multi-faceted gin with classic gin flavours is blended with black tea consisting of leaves from the Camellia Sinensis plant, dried and fully oxidized to develop a deep, rich flavour. To this is added some bergamot, a fragrant citrus fruit. Essential oils extracted from the bergamot peel give Earl Grey its characteristic floral aroma.
Rum & Green Mint Tea:
Fruity rum from the Caribbean, made from sugar cane, with its spicy notes of rum, forms the basis for Noveltea Rum & Green Mint Tea. It is blended with green tea, consisting of the leaves of Camellia Sinensis in its purest, unoxidized state, with floral, fruity and 'green' notes. To this is added the green mint which is sweeter than peppermint, and is found in the mountains of Morocco. It brings the refreshing, aromatic punch that is unique to mint tea. Lemongrass is a key ingredient in Asian cuisine and gives Rum & Green Mint Tea a sharp, citrusy flavor without the bitterness of lemon.
Whisky & Oolong Tea:
Noveltea Whisky & Oolong Tea is based on whisky from the Scottish Highlands with soft, smoky notes. Blended with Oolong Tea made from leaves of the Camellia Sinensis plant, dried and partially oxidized for a delicate, naturally sweet flavor. The blend is rounded off with honey - the light floral sweetness draws attention to the natural honey flavors already present in the Oolong tea.
Noveltea Dry Gin contains over 30 botanicals, including: Orange, Lemon, Lime, Grapefruit, Passion Fruit, Kaffir Lime, Matcha Tea, Ceylon Tea, Green Tea, Persimmon, Pomegranate, Tangerine and Yuzu.
Yes, all Noveltea products are gluten-free!
Yes, all Noveltea varieties are purely vegan.
The Crafting Process
We source the finest teas from the most exciting tea cultures around the globe. The tea is then combined with matching distillates, natural flavours and premium spirits selected by our master distiller. Noveltea is produced and bottled in small batches in Germany.
The classic Noveltea, spirits mixed with tea, is currently available in three blends inspired by the world's most exciting tea cultures. To get the perfect taste experience, we recommend drinking it either cold, over ice, or mixed with a mixer as a long drink.
Gin & Earl Grey Tea is a black tea combined with gin distilled from juniper berries, coriander and a number of other botanicals. It tastes slightly spicy, a bit floral with a hint of citrus, perfectly complemented by our traditional gin.
Rum & Green Mint Tea is a green gunpowder tea with spearmint, dried lemongrass, dried apples and Caribbean rum. It tastes similar to the notoriously sweet and fresh Moroccan green mint tea and, of course, delicious rum.
Whisky & Oolong Tea is an Oolong tea with mango, many botanicals and Scotch whisky. It tastes rich and fragrant with light floral traces of jasmine and rose petals.
How do I drink Noveltea and where can I buy the products?
Noveltea creates a new category of beverage: alcoholic teas. We recommend drinking Noveltea on the rocks, or mixed with your favourite mixer like Dry Tonic. Noveltea deliberately has a low alcohol content so that a long drink is approximately similar to the alcohol content of a beer. (Mixing ratio 1:3).
The Noveltea Dry Gin can also be drunk neat, on ice, but with 40% vol. is significantly higher in alcohol content than the other Noveltea varieties. We recommend Noveltea Dry Gin as a Gin & Tonic on ice. Cheers!
If the bottle is unopened, we recommend consuming it within two years. Once opened, the bottle should be consumed within 8 weeks. Noveltea can be stored in the refrigerator, but it is not necessary. Any cool and dry place without direct sunlight is suitable for storage.
During storage, the natural tea extracts may cause sediments at the bottom of the bottle. These are completely normal and the contents can still be drunk safely!
Noveltea is available in selected stores in the UK, China and Germany. The easiest way to order Noveltea is simply online via our website!
You can contact us via our contact page! We are looking forward to your message!
We've made a conscious decision to increase the alcohol content to 15%, and there are several reasons behind this shift. Firstly, the higher alcohol content naturally preserves the drink, allowing us to steer clear of artificial preservatives and offer a more authentic beverage experience. Secondly, we've been attentive to our community's feedback. Many of our loyal customers expressed a desire for a richer spirituous note in our drinks. By amplifying the spirit content, not only do we enhance the flavour profile, but we also elevate the overall alcohol percentage of the final product.