THE TALE OF TWO GERMANS IN BRITISH TWEED
2016
The birth of NOVELTEA can be traced back to the terraces of St. James’ Park (Newcastle United Football Stadium), where our founders Lukas and Vincent first met in 2015. Two Germans studying at Newcastle University, they soon became close friends and started experimenting in their kitchen.
2017
Having spent more than 6 months, and over 400 brews for each recipe, NOVELTEA launched in Fenwick in April 2017.
2018
The success was so immediate, and the feedback so positive, that we knew we needed to get our alcoholic teas in front of as many tea lovers as possible as quickly as possible. So, we pitched to BBC's Dragons and launched in China.
2019
In 2019 our journey led our founders to the German TV version of Dragon's Den resulting in a fantastic 'deal' with Dagmar Woehrl. Shortly after we also launched in Germany as well our Tale of Oolong.
2020
In 2020 we are continuing to grow NOVELTEA's community and making life taste better during Covid-19. Furthermore, we are absolutely excited about our first limited winter edition 'Celebrate'.
THE FUTURE
And whilst we’re thrilled at the recognition our unique alcoholic teas are getting, we’re never satisfied. We’re more excited than ever about creating entirely new flavour experiences for all the Tea Lovers. Stay tuned!
OUR MISSION
Our mission is to blend the finest teas and premium spirits to create a unique gastronomic experience that brings together the worlds of tea and alcohol in the spirit of adventure.
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