We wanted to celebrate life’s special moments by creating a limited edition blend of the very best. Therefore, we travelled the world to find the perfect partner for our first limited co-branding blend and finally found them in Puerto Rico’s most renowned and important Rum producer Destilería Serrallés, one of America’s oldest family-owned businesses with a rum making tradition that spans six generations and over 155 years. La Fusión blends its three-eight year aged Don Q Añejo Rum with finest loose-leaf oolong & green teas.
La Fusión also combines two legends. The one of Don
Quijote de La Mancha honouring the Spanish roots of Destilería Serrallés’ founder Don Sebastián Serrallés and the Oolong Dragon legend. La Fusión is about traditions with a contemporary tea twist.
Collaborating with Destilería Serrallés NOVELTEA resp. the parent brand Tea Venture Ltd. also found a partner who shares their commitment and passion for sustainability and the environment. Destileria Serrallés can be seen as the pioneer among spirits producers being awarded the “Green Award” from The Drinks Business for their innovative wastewater reclamation program and their energy harvest.
“As an industry leader and pioneer in the rum industry, we are always looking for ways to innovate and provide rum enthusiasts with new flavours and blends to enjoy. This limited release with NOVELTEA is well-balanced, has subtle aromas, fragrant notes and is slightly sweet at first sip,” says Silvia Santiago, Senior Vice President of Manufacturing at Destilería Serrallés, Inc.
“This collaboration is very exciting for Destilería Serrallés as we expand our brand presence in Europe with Don Q Rum. We are proud to collaborate with a likeminded partner such as NOVELTEA to reach and engage new customers and fans,” says Gabriella Ripepi, Chief Marketing Officer at Destilería Serrallés, Inc. “Not only does NOVELTEA prioritize the use of quality raw materials, but they also share our values of innovation and commitment to the environment.”
Vincent Efferoth, Co-Founders of NOVELTEA, commented the first brand collaboration as follows: “We are extremely proud of our partnership with Destilería Serrallés and convinced that our latest limited edition is one of the most outstanding and innovative in the world of alcoholic beverages. Blending the last bottles available of Don Q Añejo rum with a perfect match of Oolong and green teas creates unique flavours and aromas that can’t be found anywhere else on the market.” “Sharing the same values regarding environmental commitments marks another step on our quest to be as sustainable as possible.” Efferoth continued.
FIND YOUR PERFECT SERVE
Gently Warmed, Over Ice or as a Cocktail