La Fusión - Limited Edition
We wanted to celebrate life’s special moments by creating a limited edition blend of the very best. Therefore, we travelled the world to find the perfect partner for our first limited co-branding blend and finally found them in Puerto Rico’s most renowned and important Rum producer Destilería Serrallés, one of America’s oldest family-owned businesses with a rum making tradition that spans six generations and over 155 years. La Fusión blends its three-eight year aged Don Q Añejo Rum with finest loose-leaf oolong & green teas.
La Fusión also combines two legends. The one of Don
Quijote de La Mancha honouring the Spanish roots of Destilería Serrallés’ founder Don Sebastián Serrallés and the Oolong Dragon legend. La Fusión is about traditions with a contemporary tea twist.
Collaborating with Destilería Serrallés NOVELTEA resp. the parent brand Tea Venture Ltd. also found a partner who shares their commitment and passion for sustainability and the environment. Destileria Serrallés can be seen as the pioneer among spirits producers being awarded the “Green Award” from The Drinks Business for their innovative wastewater reclamation program and their energy harvest.
“As an industry leader and pioneer in the rum industry, we are always looking for ways to innovate and provide rum enthusiasts with new flavours and blends to enjoy. This limited release with NOVELTEA is well-balanced, has subtle aromas, fragrant notes and is slightly sweet at first sip,” says Silvia Santiago, Senior Vice President of Manufacturing at Destilería Serrallés, Inc.
“This collaboration is very exciting for Destilería Serrallés as we expand our brand presence in Europe with Don Q Rum. We are proud to collaborate with a likeminded partner such as NOVELTEA to reach and engage new customers and fans,” says Gabriella Ripepi, Chief Marketing Officer at Destilería Serrallés, Inc. “Not only does NOVELTEA prioritize the use of quality raw materials, but they also share our values of innovation and commitment to the environment.”
Vincent Efferoth, Co-Founders of NOVELTEA, commented the first brand collaboration as follows: “We are extremely proud of our partnership with Destilería Serrallés and convinced that our latest limited edition is one of the most outstanding and innovative in the world of alcoholic beverages. Blending the last bottles available of Don Q Añejo rum with a perfect match of Oolong and green teas creates unique flavours and aromas that can’t be found anywhere else on the market.” “Sharing the same values regarding environmental commitments marks another step on our quest to be as sustainable as possible.” Efferoth continued.
FIND YOUR PERFECT SERVE
Gently Warmed, Over Ice or as a Cocktail
TASTING NOTES - La Fusión - NOVELETEA's first Limited Edition based on Don Q Añejo rum and a blend of Oolong and green tea - presents itself in a brilliant intense amber color. In the nose dominant rum notes as caramel followed by fruity tea notes. On the palate subtle peach tea flavours mixed with aromas reminding of warm vanilla from Don Q rum stand out. All balanced and inviting with a very balanced sensation of sweetness and freshness. Long persistent and refreshing tea finish.
BREWING PROCESS – La Fusión is cold brewed for up to eight hours using loose leaf tea. The longer, gentler cold-brew process slowly reveals all the intricacies of the leaves’ natural taste, resulting in an end-product that’s noticeably smoother, a little bit sweeter, and a whole lot more satisfying!
A blend of Oolong Tea 70% and 30% green tea predominantly from China. The oolong provides complex fruity notes and a thick mouthfeel. The leading flavour is peach combined with a honey-like sweetness. While the green tea adds freshness and light floral as well as mint notes at the very end.
Don Q Añejo Rum – A blend of rums aged from three to eight years in American white oak barrels which provides immediate warm vanilla and caramel aromas followed by molasses, rich texture, soft tannins and lingering cognac-like finish.
Delicious on ice
I like both rum and green tea, but had never thought of combining them until I discovered this. As recommended, I decided to try it on ice and really like the refreshing peach flavour. Even my husband, who isn't a fan of rum, has been converted. I'm buying more to drink with friends and family at Christmas.
Best Noveltea yet
This tastes fantastic, I thought the green mint tea and rum tasted the best out of the Noveltea range, but for me this tastes much better (nice flavour and not overly sweet, a very good combination). I'm not an alcoholic but I finished a bottle off by myself within an hour of opening it. I would highly recommend La Fusion.