UK, June 2021, NOVELTEA Tale of Earl Grey has been awarded a Gold Medal as well as NOVELTEA Tale of Oolong a Silver Medal in the Pre-Mixed Drinks Category at the International Spirits Challenge 2021. Such an accolade from the ISC is regarded to be the most respected and sought after in the drinks industry, due to the stringent nature of the judging process. 

NOVELTEA impressed the expert judging panel in a rigorous blind tasting process to win the prestigious accolade from the ISC. This superb result reflects the quality of NOVELTEA’s blend and the craftsmanship involved in creating it.

NOVELTEA blends the highest quality loose leaf teas (cold-brewed for 8 hours to extract a fuller, more rounded flavour) with a range of expertly crafted spirits. THE TALE OF EARL GREY combines Earl Grey tea with London Dry Gin to produce a refreshing drink which is slightly spicy, a little bit floral and has a hint of citrus. NOVELTEA is gluten free and suitable for vegans.

Awards organiser Justin Smith said: “Our world-renowned panel of expert judges only award medals to exceptional alcoholic drinks. To secure a medal is therefore a fantastic achievement. The ISC grows every year, with producers entering a diverse mix of spirits from across the globe, and it allows us to reward excellence.”

Commenting on the results, NOVELTEA Co-Founder Vincent Efferoth, said, “We are delighted that our “TALES” have performed so well. All of our NOVELTEA blends take consumers on a culinary journey through different cultures and flavours – combining the best in the world of premium spirits with perfectly matched high-quality teas. We are extremely proud that NOVELTEA can increasingly be enjoyed all around the world and are delighted at the amazing feedback our drinks are receiving.”