NOVELTEA launches new collaboration to celebrate life's special moments

The alcoholic tea brand’s limited edition spirit is designed for tea and rum lovers looking to celebrate life’s special moments 

UK, 20th October 2021: Award-winning alcoholic tea brand, NOVELTEA is set to excite rum lovers with the launch of its new limited edition blend in collaboration with renowned rum producer, Destilería Serrallés - La Fusión. 

Designed to celebrate tradition and life’s special moments with a contemporary tea twist, NOVELTEA’s premium 11% ABV blend is produced with Don Q Añejo Rum and the finest loose-leaf oolong and green teas cold brewed for up to eight hours, resulting in a symphony of sweetness and freshness, with subtle flavours of peach tea and aromas of vanilla and caramel. 

 Providing an intense amber pour, NOVELTEA La Fusión can be enjoyed chilled over ice or as an ingredient in a delicious cocktail.

Taking direct inspiration from Spanish rum making traditions that span 155 years and six generations, La Fusión was born out of extensive research into the history of Destilería Serrallés, one of America’s oldest family-owned businesses founded by Don Sebastián Serrallés. 

Speaking on the launch, Vincent Efferoth, Co-Founder of NOVELTEA commented: “We are extremely proud of our partnership with Destilería Serrallés and are confident that our latest limited edition is one of our most outstanding innovations to date. Blending Don Q Añejo rum with a perfect match of oolong and green teas creates amazing flavours and aromas that can’t be found anywhere else on the market.” 

“Sharing the same values and environmental commitments also allows us to mark another step on our quest to be as sustainable as possible as a brand.” 

Silvia Santiago, Senior Vice President of Manufacturing at Destilería Serrallés, Inc. said: “As an industry leader and pioneer in the rum category, we are always looking for ways to innovate and provide rum enthusiasts with new flavours and blends to enjoy. Our limited edition spirit in collaboration with NOVELTEA is well-balanced, has subtle aromas, fragrant notes and is slightly sweet on the first sip.” 

“This collaboration is very exciting for Destilería Serrallés as we expand our brand presence in Europe with Don Q Rum” added Gabriella Ripepi, Chief Marketing Officer at Destilería Serrallés. “We are proud to collaborate with a like-minded partner such as NOVELTEA to reach and engage new customers and fans.  

“Not only does NOVELTEA prioritise the use of quality raw ingredients, but they also share our values of innovation and commitment to the environment.”